ABOUT
Sofia is an experienced creative with a versatile background that includes strategic fashion direction, brand elevation and identity, and creative direction and content across the customer journey. Her distinctive perspective spans luxury and mass-market sectors, with roles at NET-A-PORTER and Walmart eCommerce.
During her seven-year tenure at NET-A-PORTER, Sofia played a vital role in the brand's evolution as an early U.S. employee. She significantly contributed to evolving their content model and establishing the brand as a leading fashion destination. Sofia also specialized in styling celebrities, models, and accomplished women across various industries
Most recently, at Walmart eCommerce, Sofia reshaped public perception through strategic fashion direction and established the women's fashion office. Under her leadership, the team drove a transformative shift in Walmart's fashion business, enhancing the women's omni-channel experience.
Sofia's consistent focus is on establishing and elevating brand experiences, merging content with commerce, and empowering people to look and feel their best. This commitment continues in her current role as Chief Creative Officer at Clutch, a destination for shopping culture-driven content.
Sofia's journey traces back to her formal training at Parsons School of Design, where she earned her BFA.
